Trades opened · 7dEvery trade opened with one of our bots in this window, finished or not. The top of the funnel in raw volume. Click for the list.
2,150
▼ -10.9% vs prior 7d
Unique traders · 7dHow many different people opened a trade with one of our bots in this range. Our top-of-funnel. Click for the traders.
1,330
▼ -11.9% vs prior 7d
New traders · 7dOf the unique traders, the ones opening a trade with us for the very first time. Click for the new traders.
633
▼ -13.6% vs prior 7d
Completed tradesOf every trade opened, the share that finished. Click for the completed trades.
36%
· 766 out of 2,150 opened
New-user completionOpen-to-complete rate for first-time users only, with their conversion in the drill. If this falls while openers rise, we are pulling people in and losing them on price or a confusing trade.
30%
▼ lagging the base rate
Unique traders
Distinct people who opened a trade, over time. The green line is all unique traders; the gold line is first-time (new) traders. Hover for the exact counts at any point.Unique traders151
New58
BoughtTix we paid customers for cards they sold to us. Click for the purchases.
10,143 tix
▼ -6.2% vs prior 7d
SoldTix customers paid us for cards they bought from us. Click for the sales.
10,654 tix
▼ -6.2% vs prior 7d
Net flowWhat we sold minus what we bought. Positive means more tix came in than we spent; negative usually means we spent more building up inventory.
511 tix
▲ sold minus bought
Realized profitOur profit: realized on cards we sold (sale price minus the LIFO cost of the latest copy we bought). Click for the completed trades.
1,588 tix
▼ -6.8% vs prior 7d
MarginRealized profit as a share of what we sold. How much of each tix of sales ends up as profit.
15%
· profit / sold
Bought vs sold
Tix coming in from what we sold versus tix going out to buy cards, over time. When the green (sold) line sits above the gold (bought) line we are taking in more than we spend. Hover for exact tix at any point.Sold
Bought
daily · last 14 daysTrade funnel
Every trade opens, the bot evaluates it, makes a deal, the trader reaches the confirm screen, and completes. The funnel narrows to show how many survive each step; the losses on the right show where and why trades drop off. Click any band to see those trades.Opened
2,150
−388Cancelled
Evaluated
1,762
−232No offer
Actionable deal
1,530
−629No buy
Accepted
901
−135No sale
Completed
766
converted
Where opens are lost
7d215
Bounces
12% bailed <10s after our reply
124
Missing targets
had cards we could buy but do not target
Trade mix
Intent at open is what the user came to do: sell cards to us, buy cards from us, or both. Completed direction is what actually happened once the trade finished.Intent at openwhat the user came to do
Completed directionwhat actually executed
Ad-card engagement
Our bots advertise cards in the MTGO classifieds. This shows how many trade opens came in while each card was featured in an ad, so you can see which cards actually pull people in.| Card | Ads | Opens | Completes | Open→cmpl |
|---|---|---|---|---|
| Ragavan, Nimble PilfererMH2 | 5 | 274 | 84 | 31% |
| Orcish BowmastersLTR | 6 | 261 | 76 | 29% |
| The One RingLTR | 5 | 242 | 82 | 34% |
| Sheoldred, the ApocalypseDMU | 4 | 221 | 66 | 30% |
| Lightning BoltMH3 | 6 | 213 | 63 | 30% |
| Murktide RegentMH2 | 7 | 186 | 48 | 26% |
| SolitudeMH2 | 5 | 171 | 47 | 27% |
| Fable of the Mirror-BreakerNEO | 6 | 122 | 31 | 25% |
| Wrenn and SixMH1 | 3 | 116 | 30 | 26% |
| Expressive IterationSOS | 3 | 90 | 21 | 24% |
Do traders come back?
How many returning traders (people who had traded with us before) came back each period. We track the count and its growth, not the share: while we grow, first-timers outnumber returners, so the percentage can fall even as more people keep coming back. The number is what matters.Retention window set by the toggle, not scoped to the range above.
665came back last week
+64
Apr 27Jul 13
601 the week before · 401 12 weeks ago+11% vs prior week
Market share
Our bots as a share of all the trade ads in the MTGO classifieds. Nearly every ad there is a bot, so this is roughly how much of the shelf is ours versus competitors like Goatbots. Each cell below is one live ad.29%of the shelf
Us12
Others29
12 of 41 live ads are ours